From an article on ESPN SportsZone, brought to my attention by ever-alert reader Tom Matches.

A quote:

SAN DIEGO -- The National Football League has issued almost exactly 3,000 media credentials for Super Bowl XXXII.

That includes print, television, radio and photo -- even photo messengers. Some of these folks actually know what they're doing. Many don't have a clue.

All these numbers are relevant because, Media Day is your window to the Super Bowl, the nation's biggest one-day sporting event. It's an hour for each team, which works out to roughly 37 seconds for each important interview, bringing new meaning to the phrase in-depth. ...