Quoted from 'Welcome to Lake Joe Bob', 25 May 1996 column by Joe Bob Briggs. The full quote is:

Now I know what you're thinkin'. You're remembering last year, when several unsavory individuals down in Mabank complained that their lots were more than 37 miles as a crow flies from the actual lake.

As you know, I proved those lots were inside the 37-mile limit, but this year I'm gonna make it even easier. For a limited time only, I'm offerin' property on the lake at the same price as the ``Thirty-Seven Mile Paradise'' property.